Imagine a company that invents the most delicious brownie ever created. I mean… this brownie is absolutely out of this world. The recipe is kept a secret, so the company is making piles and piles of money because everyone loves their brownies and no one knows how to duplicate them. Their stock goes public and is immediately trading at insanely high value. For months, even years, the company’s stock continues to soar above any lowly competitor. Then something happens. Even though their brownies are fantastically tasty, people start to get used to them. The magic of the fantastic recipe wears off. Soon, people are back to their old ways: not eating brownies more than once a month or so. The company is crushed. Their sales plummet since their once magical brownies are now viewed as just a regular old brownie. The stock, which is to say the “value”, of the company is just a fraction of what it once used to be. Previously, they gave people magnificent brownies that dazzled the taste buds. But once people got used to the way they tasted, the brownies no longer seemed special. This story carries a striking parallel between one of the most common reasons marriages fail: just like the stock of the brownie company was bought high, marriages are often the product of a man buying sex at its high.

When discussing wife value, we learned that, for most men, sex is the greatest thing you can offer them as a wife. The problem with this offering is that men lock themselves into a lengthy (lifelong) contract at a time when they’re willing to pay the most for sex. Think about it: when people get married, they’re young, full of life, and new to each other. At this point, men value sex with their wife very highly. After all, the girl is beautiful, thin, and best of all, new! The flutters of infatuation are everywhere; they can’t seem to spend enough time with you!

It is in this state of excitement that people lock themselves into a life-long marriage contract.

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